2.11
Shenzhen FIYTA Holdings Ltd. Was found in 1987. It
is a technology-oriented enterprise which contains research and
development, manufacturing, selling and after sales service, committed
to serving for global customers with perfect watches.
FIYTA is the only public listed company in China
Horology industry. As China’s first national brand, FIYTA watch was
honorably selected as the Space watch for China’s manned space program
ShenzhouⅤ; &
Ⅵ
In the past 20 years, FIYTA always striving to
create a world-class watch brand, and has been ranked as “China Famous
Trademark”, “China Top Brand Product”, “King of Watch in China”, Now its
boutiques and sales branches have been expanded to HONG KONG, SINGAPORE,
MALAYSIA, CANADA, VIETNAM and SPAIN.
2.22
1989
G208
The first generation of FIYTA watches.
1990
G8888
1993
G9055
1993
L5011
2000
G2000
FIYTA
s first white gold watch with diamond
2003
G734TT
2003
Z0522
2005
G/860DD
2007
G9566
========================
About FIYTA
》Brand’s
Definition
3.1
FIYTA, the literal meaning in Chinese, is “ Flying
in the sky of the world.”
The brand logo image is a peace dove, and this
design creation is
Now, the “FIYTA” brand has been successfully
registered worldwide. In China, FIYTA is the first national watch brand
as well as the only publicly listed watch company.
Mission: Profession, Creation, Art and Culture.
Profession
FIYTA is striving to be the world-class watch
making pioneer by the continuously updated technology and most
professional expert to guarantee the quality of every piece of FIYTA
watch.
Creation
FIYTA is continuous updating its watch making
technology, innovating the research of new materials and crafts
technology to integrates the traditional timing products with up-to-date
technology perfectly.
Art
FIYTA is always trying to express the unremitting
pursuance of the art and esthetics to endows every watch with life and
value of art.
Culture
FIYTA commits itself to exploiting cultural
connotation of watch to convey beauty and harmonious elements to clients
by distinct design.
===================================]]
About FIYTA
》
4.11
Marketing
“Once possessed, nothing more is expected”,
Now, the new Slogan, “FIYTA, It’s my time”, has
spread all over China.
With the ambition to establish a world-graded
national brand to be continuous for centuries, FIYTA has set its new
marketing strategy by the very first step, setting new brand image, shot
new advertisement, build new image shops, and develop overseas branches.
Marketing
》
Advertisement
6.1
G/L 860D Time-Gem
collection
It’s my time
Concise
but not simple!
This
concise design style implicated the philosophy and understanding of
life.
Marketing
》
Advertisement
7.1
SPACE WATCH
In 2005, FIYTA space watch II
accompanies with astronauts to successfully complete China’s second
manned space program.
GOLDEN BUDDHA
WATCH
As the
ideal carrier for people’s feelings, watch can be used to express human
inner feeling and demands through the special design, function and
material. This golden Buddha Watch fully applied
“rogation” and “blessing” concepts,
merged with Medicine Master Buddha, diamond, Turquoise, Arabesque and
the conjuration of Medicine Master. Thus, it is quite easy for client to
express their Pious Faith by wearing this watch.
About FIYTA
》Brand
Image
9.1
Since 2007, a new brand image will be set up in all
FIYTA franchised stores all over china.
Black basic color will replace the original red and
brown color.
Red + Brown + White (old color)
They are the representatives for FIYTA’s original
sprints at the start-up and expansion stagee
Black (new basic color)
Black is an excellent technical color and it assist targeting a
sophisticated high-end market to add mystery and enhance perspective and
depth, thus it can represent for FIYTA’s new ambitious to worldwide
expansion at it natural stage.
Brand Image
》New
Counter
10.1
Brand Image
》New
Display
11.1
BOX
Brand Image
》Old
Counter
Brand Image
》Old
Display
Brand Image
》Image
Shop
Brand Image
》Package
15.1
About FIYTA
》Public
Relationship
16.2
Public Relationship
Especially, 2004, in the competition for providing
space timing device for Chinese manned space program, FIYTA Space Watch
defeated OMEGA, and became the only officially-assigned working watch
for the spacecraft Sensuous
Ⅴ;&Ⅵ
In the countless publicly sponsored
activities, FIYTA watch constantly demonstrates its high-accuracy time
recording capacity, and enjoys great population at home and abroad.
Now, FIYTA watch has been officially assigned as the
working timepieces for the following events.
17.11
18.1
19.1
Public
Relationship
》Sponsoring
20.1
Public Relations
21.1
International
exhibition
22.1
FIYTA CUP Watch
Design Competition
22.2
From 2003, FIYTA and the Fine Arts
School of Tsinghua University have been jointly holding “FIYTA Cup Watch
Design Competition” once a year in China. Now, it has enjoys a great
reputation in the field that has attracted: Nikolai Colani, the word
design master; Lasco, the president of the prospects design department
of Daimler Chrysler; Ding Shaoguang, the famous American Chinese artist to
be the judging member.
Discovering and Fostering the top
Chinese designer, and make practical contribution to Chinese watch field
is the goal of FIYTA.
--------------------------
22.2
Work Appreciate
Especially, 2004, in the competition for providing
space timing device for Chinese manned space program, FIYTA Space Watch
defeated OMEGA, and became the only officially-assigned working watch
for the spacecraft Sensuous
Ⅴ;&Ⅵ
In the countless publicly sponsored
activities, FIYTA watch constantly demonstrates its high-accuracy time
recording capacity, and enjoys great population at home and abroad.
Now, FIYTA watch has been
officially
assigned as the working timepieces for the following events.
--------------------------------------------------
--------------------------------------------
Commitment
Our commitment to customer service
We, at FIYTA headquarters, are committee to
maintaining a worldwide continuous improvement in customer service by
providing focused, qualitative and innovative end-to-end service to our
customers.
1.
Flexible Fatigue Test
By simulating the
movement in daily wearing to test the connection quality between pins of
bracelet..
□
2.
Button Quality Test
Testing the function of
button by point contacts
□
3.
Water resistance test 1
Use air pressure to test
water resistance..
□
□;
4.
Water resistance test 2
Use water pressure to
test water resistance..
□
□;
5.
Performance Test
Use special instruments
to valuate the various performance indexes for watches.
6.
Precision Test
This precision instrument
allows the precise control of the dimension of watch parts.
7.
Color Fastness test for Strap
By setting the strength
and times for strap rubbing, to test its color fading degree and color
fastness ..
8.
Tolerance Test for Strap
By simulating the bending
in daily wearing to test the tolerance of Strap
MATERIAL EXPLANATION
1.
Sapphire Crystal
Sapphire crystal is a
made of synthetic material, which
is the most expensive glass crystal material that extremely
durable, shatter proof & scratch resistant.
2..
316L Stainless Steel
3..
Tungsten
Tungsten is a metal with a wide range of uses
, and the Hardness and density properties make this it ideal for making
heavy metal
alloys that are used in armament,
heat sinks, and high density
applications, such as weights, counterweights, ballast keels for yachts
and tail ballast for commercial aircraft.
4..
Tic
TiC, black powder, is a compound of several
elements with titanium, and due to the special prescription proportion,
it shows great properties in high rigidity, light weight, and strong
corrosion-resistance, and it is best material for wrist watch making.
===========
The description above is original translated from Chinese, October
2008