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About FIYTA                                   Download HERE our Information as PDF file (5MB)

A short history of Fiyta

Brand’s definition

Marking: Advertisement

Brand Image: Image shop & Displays & Packages

Sponsoring

Public Relations

International exhibition

FIYTA CUP Watch Design Competition

Work Appreciate

 

General Information

Pictograms explanation

Customer service

Fiyta Quality Control

Sapphire Crystal explanation

316L Stainless steel explanation

Tungsten explanation

TiC explanation

 

1.1

MANAGER ADDRESSING:

To all the respected partners:

It’s a great pleasure to introduce FIYTA to you. With 20 years’ history and rapid development, It is a relatively young but vigorous brand. Now, my staffs and I are making continuous efforts to endows FIYTA watch a new elegant image that to be a necessary part of our clients’ daily life.

I sincerely hope this guidebook can help you have a detailed understanding of the history and product series of FIYTA brand watch.

Meanwhile, according to the situation of your local market, we are willing to making helpful practices and further improvements on your comments and suggestions.

Finally, thanks for choosing FIYTA watch to develop together. Let’s sincerely wish a better future of FIYTA watch and more prosperous future of our cooperation business.

General Manager: Xu Dongsheng

 

 

 

 

About FIYTA  Short History of Fiyta

2.11

Shenzhen FIYTA Holdings Ltd. Was found in 1987. It is a technology-oriented enterprise which contains research and development, manufacturing, selling and after sales service, committed to serving for global customers with perfect watches.

FIYTA is the only public listed company in China Horology industry. As China’s first national brand, FIYTA watch was honorably selected as the Space watch for China’s manned space program ShenzhouⅤ; &

In the past 20 years, FIYTA always striving to create a world-class watch brand, and has been ranked as “China Famous Trademark”, “China Top Brand Product”, “King of Watch in China”, Now its boutiques and sales branches have been expanded to HONG KONG, SINGAPORE, MALAYSIA, CANADA, VIETNAM and SPAIN.

 

2.22

1989

G208

The first generation of FIYTA watches.

1990

G8888

1993

G9055

1993

L5011

2000

G2000

FIYTA's first white gold watch with diamond

2003

G734TT

2003

Z0522

2005

G/860DD

2007

G9566

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About FIYTA Brand’s Definition

3.1

FIYTA, the literal meaning in Chinese, is “ Flying in the sky of the world.”

The brand logo image is a peace dove, and this design creation is

Now, the “FIYTA” brand has been successfully registered worldwide. In China, FIYTA is the first national watch brand as well as the only publicly listed watch company.

Mission: Profession, Creation, Art and Culture.

Profession

FIYTA is striving to be the world-class watch making pioneer by the continuously updated technology and most professional expert to guarantee the quality of every piece of FIYTA watch.

Creation

FIYTA is continuous updating its watch making technology, innovating the research of new materials and crafts technology to integrates the traditional timing products with up-to-date technology perfectly.

Art

FIYTA is always trying to express the unremitting pursuance of the art and esthetics to endows every watch with life and value of art.

Culture

FIYTA commits itself to exploiting cultural connotation of watch to convey beauty and harmonious elements to clients by distinct design.

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About FIYTA

4.11

Marketing

“Once possessed, nothing more is expected”,

Now, the new Slogan, “FIYTA, It’s my time”, has spread all over China.

With the ambition to establish a world-graded national brand to be continuous for centuries, FIYTA has set its new marketing strategy by the very first step, setting new brand image, shot new advertisement, build new image shops, and develop overseas branches.   

 

Marketing Advertisement

6.1

G/L 860D Time-Gem collection

It’s my time

Concise but not simple!

This concise design style implicated the philosophy and understanding of life.

Marketing Advertisement

7.1

SPACE WATCH

In 2005, FIYTA space watch II accompanies with astronauts to successfully complete China’s second manned space program.

GOLDEN BUDDHA WATCH

As the ideal carrier for people’s feelings, watch can be used to express human inner feeling and demands through the special design, function and material. This golden Buddha Watch fully applied “rogation” and “blessing” concepts, merged with Medicine Master Buddha, diamond, Turquoise, Arabesque and the conjuration of Medicine Master. Thus, it is quite easy for client to express their Pious Faith by wearing this watch.

A-TIC WATCH

 

 

About FIYTA Brand Image

9.1

Since 2007, a new brand image will be set up in all FIYTA franchised stores all over china.

Black basic color will replace the original red and brown color.

Red + Brown + White (old color)

They are the representatives for FIYTA’s original sprints at the start-up and expansion stagee

Black (new basic color)

Black is an excellent technical color and it assist targeting a sophisticated high-end market to add mystery and enhance perspective and depth, thus it can represent for FIYTA’s new ambitious to worldwide expansion at it natural stage.

 

Brand Image New Counter

10.1

----

Brand Image New Display

11.1

BOX

DISPLAY

Brand Image Old Counter

12.1

 

Brand Image Old Display

13.1

 

Brand Image Image Shop

14.1

 

Brand Image Package

15.1

 

 

About FIYTA Public Relationship

16.1

 

16.2

Public Relationship

Especially, 2004, in the competition for providing space timing device for Chinese manned space program, FIYTA Space Watch defeated OMEGA, and became the only officially-assigned working watch for the spacecraft Sensuous Ⅴ;&

In the countless publicly sponsored activities, FIYTA watch constantly demonstrates its high-accuracy time recording capacity, and enjoys great population at home and abroad.

Now, FIYTA watch has been officially assigned as the working timepieces for the following events.

17.11 18.1 19.1

Public Relationship Sponsoring

 

20.1

Public Relations

 

21.1

International exhibition

 

22.1

FIYTA CUP Watch Design Competition

 

22.2

From 2003, FIYTA and the Fine Arts School of Tsinghua University have been jointly holding “FIYTA Cup Watch Design Competition” once a year in China. Now, it has enjoys a great reputation in the field that has attracted: Nikolai Colani, the word design master; Lasco, the president of the prospects design department of Daimler Chrysler; Ding Shaoguang, the famous American Chinese artist to be the judging member.

Discovering and Fostering the top Chinese designer, and make practical contribution to Chinese watch field is the goal of FIYTA.

--------------------------

22.2

Work Appreciate

Especially, 2004, in the competition for providing space timing device for Chinese manned space program, FIYTA Space Watch defeated OMEGA, and became the only officially-assigned working watch for the spacecraft Sensuous Ⅴ;&

In the countless publicly sponsored activities, FIYTA watch constantly demonstrates its high-accuracy time recording capacity, and enjoys great population at home and abroad.

Now, FIYTA watch has been officially assigned as the working timepieces for the following events.

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Commitment

Our commitment to customer service

We, at FIYTA headquarters, are committee to maintaining a worldwide continuous improvement in customer service by providing focused, qualitative and innovative end-to-end service to our customers.

 

1.       Flexible Fatigue Test  

By simulating the movement in daily wearing to test the connection quality between pins of bracelet..

2.       Button Quality Test

Testing the function of button by point contacts

3.       Water resistance test 1

Use air pressure to test water resistance..

    

□;    

4.       Water resistance test 2

Use water pressure to test water resistance..

    

□;    

5.       Performance Test

Use special instruments to valuate the various performance indexes for watches.

6.       Precision Test

This precision instrument allows the precise control of the dimension of watch parts.

7.       Color Fastness test for Strap

By setting the strength and times for strap rubbing, to test its color fading degree and color fastness ..

8.       Tolerance Test for Strap

By simulating the bending in daily wearing to test the tolerance of Strap

MATERIAL EXPLANATION

 

1.       Sapphire Crystal

Sapphire crystal is a made of synthetic material, which is the most expensive glass crystal material that extremely durable, shatter proof & scratch resistant.

2..       316L Stainless Steel

3..       Tungsten

Tungsten is a metal with a wide range of uses , and the Hardness and density properties make this it ideal for making heavy metal alloys that are used in armament, heat sinks, and high density applications, such as weights, counterweights, ballast keels for yachts and tail ballast for commercial aircraft.

4..       Tic

TiC, black powder, is a compound of several elements with titanium, and due to the special prescription proportion, it shows great properties in high rigidity, light weight, and strong corrosion-resistance, and it is best material for wrist watch making.

===========

The description above is original translated from Chinese, October 2008

   Please feel free to contact us for more information regard affiliates or dealers USA or other states and countries.

..us 
 

                      INFO  310-320-2226
             FIYTA.us@gmail.com

           
© by USA-310-Mr.INTERNET 1994-2008


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